Sisi Huang
ROA-ST

Coffee is Code

A visual system developed to support the communication of coffee roasting and flavour variation.

 ROA-ST is designed to support clearer communication of coffee flavour, translating roasting expertise into a visual language that can be easily read and understood by customers.

Inspired by the coffee flavour wheel, the colour system presents flavour variation through a more immediate and sensory form, allowing complex roasting information to be perceived at a glance.

The identity operates across ROA-ST’s digital and physical touchpoints, including motion for screen-based applications, packaging, flavour cards and the online purchasing experience, maintaining a consistent communication framework across contexts.
Visual System
Naming
Packaging
Motion

KX  Coal Drops Yard
 Space is System

A visual system translated from architectural space.





Coal Drops Yard is formed from two historic railway buildings. During its redevelopment, Heatherwick Studio extended and connected the existing warehouse roofs to create a suspended public space that now acts as the visual and spatial centre of the site.

Responding to this transformation, the visual system balances the site’s original rectilinear architecture with the curved language introduced by the new roof structure, allowing historic and contemporary spatial qualities to coexist.

This spatial logic is translated into the identity and type system, where solid vertical structures reflect architectural mass, while circular negative spaces echo the fluidity of the overhead form. The resulting identity acknowledges the site’s heritage while expressing its present-day sense of movement and openness.

The system operates across maps, wayfinding, digital communications and printed materials, providing a cohesive visual framework for navigating and experiencing the KX site.


Place Identity
Wayfinding
Digital


IKEA
 Use is Branding

Brand identity emerges through how products are used, assembled, and lived with.
 Play it. Build it. Live it. celebrates IKEA’s culture of assembly, using the brand’s logo as a starting point to connect with a wide range of products. Grounded in existing brand assets and product characteristics, the project treats assembly as a shared logic linking products, visual language, and everyday behaviour.

Through motion, posters, and interactive installations, the campaign unfolds across online and offline contexts, inviting audiences to engage with the brand through play, construction, and use. Brand and product are activated as a single system through participation.

Campaign
Motion
Installation





Image is  Language
 Images operate as a system of meaning — readable, repeatable, and open to misinterpretation.


 Image is Language treats images as a semiotic system parallel to verbal language, examining the differences between how images and words generate meaning. By repeatedly working with a single object — an egg — the project develops new semantics through controlled variation.

Changes in context, juxtaposition, and image carrier are used as visual equivalents to linguistic tone, grammar, and accent. Through this process, the project constructs a system in which images operate not as illustrations, but as language.

Publication

Photography
Research
Curation





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Available for entry-level / junior roles in London. 
Open to studio and in-house teams.
I work by translating one system into another — space into type, data into image, structure into motion.



















Master of Graphic Communication Design

University of the Arts London, Central Saint Martins
2025



Bachelor of Architecture

Tunghai University, Taiwan 
2022